Communications

MediaSolutions has partnered with many types of communication companies and, in the process, worked on every form of communication technology, including (but not limited to) cellular, satellite, wireless, digital, and cable.

Track Record Highlights:

• This cellular company was rapidly losing market share and sales in a highly competitive environment. The advertising strategy utilized large newspaper space ads with strong corporate identity. MediaSolutions created frequency-based retail plans utilizing smaller-space ads and putting emphasis on positioning within the newspapers. The client realized a 260% sales increase and spent only 95% of the budget.
  
  
• A major cellular company was in transition between “big agencies” and wanted to execute a last-minute NCAA promotion in 25 markets across the country. The “big agency” claimed the plan and buy could not be done in such a limited window. MediaSolutions had the plan complete and the buys placed within three weeks. The campaign was so effective, the company reached its sales quota within ten days of the launch of the advertising schedule.
  
  
• A satellite company wanted to grow business outside its traditional government and business segments. MediaSolutions put together a recommendation to target the super-wealthy consumer. Yacht owners were pinpointed through yachting publications and direct mail. The campaign created a new business niche for the client.
  
  
• One of the larger phone companies invited MediaSolutions to pitch for a new product launch. The “big agency” incumbent and MediaSolutions were both given three days to draft a recommended launch plan. MediaSolutions prepared three options (which included promotional support). The “big agency” sent a two-page memo with no plan – not enough time to prepare anything. MediaSolutions was awarded the business and executed the media plan. The product subsequently won “Best of Show” at Comdex.

Bottom Line: MediaSolutions directly links quick and decisive action to having a competitive edge – and moves accordingly.

© 2004 MediaSolutions