Political

MediaSolutions began handling political campaigns in 1992 and since then has been on the winning side of 13 out of 16 federal elections. Because of the level of commitment – as in eat, sleep, breathe a campaign – given to each candidate, MediaSolutions only accepts a maximum of 6 political candidates per campaign cycle.

Track Record Highlights:

• We took a heart transplant surgeon with 2% Name ID and beat an 18-year incumbent for U.S. Senate.
  
  
• One client, a primary winner with 38% Name ID throughout the state, was being out-spent 3-to-1 and 4-to-1 (depending on the market) by the incumbent. After reviewing polling research, MediaSolutions reallocated the budget dollars, placing them more strategically within the targeted demographic group. By day four in the first week of television advertising, Name ID had climbed to 64%.
  
  
• Another client changed party affiliation 2 months prior to election. Still, the general election was won with 61% of the overall vote and 25% of the African-American vote.

Bottom Line: MediaSolutions has spent a lot of time in the winner’s circle because we spend a lot of time (and energy) going the extra mile for candidates.

© 2004 MediaSolutions