Quick-Serve Restaurants

MediaSolutions has experience with virtually every major fast-food account in the country and has worked effectively with all combinations of business units: corporate run accounts, franchisees and co-ops.

Track Record Highlights:

• A client, after five consecutive quarters of declining sales, approached MediaSolutions. We responded by developing local market plans with revised recommendations for proposed mediums, daypart distributions and GRP levels. At the end of the first campaign, all 27 of the client’s Southeastern markets had positive growth – several breaking sales records.
  
  
• A case of guerilla marketing media recommendations. The client (an individual division) did not have funds for traditional television and did not feel radio provided the needed boost. MediaSolutions took the budget and recommended a roadblock in prime access and early news. This approach produced such positive sales that it became the inspiration for similar initiatives in other markets.
  
  
• When one client added a new steak entrée to the menu, MediaSolutions built a successful “Steak Night” promotion on Monday nights – tied to the NFL. The objective was to increase traffic on a traditionally slower restaurant and bar night while, at the same time, supporting the new menu item. The promotion was such a hit it ran for two years.

Bottom Line: MediaSolutions not only knows a client needs creative solutions to outmaneuver the competition, we deliver those solutions.

© 2004 MediaSolutions