Retail

Our success with such a wide variety of retail businesses hinges on the fact we recognize each storefront, just like a corporate brand, has its own identity and specific needs.

Track Record Highlights:

• We used four television test markets to launch a client in 1994. Today that client advertises in 50% of the country utilizing regional network television, spot television, cable, newspaper and inserts. An example of how MediaSolutions is ever-ready to guide a growing client to the next level of advertising and marketing.
  
  
• MediaSolutions took a company recovering from financial hardship and successfully mediated between the retailer and station credit departments to reestablish credit. We then placed radio and television schedules that delivered double-digit sales increases. Three years later, the client has excellent credit and has grown to be the largest retailer in its category in the region.
  
  
• The scenario: A first-time advertiser with 40 locations throughout 30 small North and South Carolina markets. The client had a limited budget but the desire to increase traffic and drive sales for the early-morning business. MediaSolutions developed a morning coffee promotion that every radio station recommended for the schedule had to execute. This campaign had such a strong impact it was extended from four to eight weeks. Subsequently, additional campaigns were added based on the success of this initial program.

Bottom Line: MediaSolutions doesn’t consider added-value recommendations and customized plans as extras. They’re simply a standard part of our buying philosophy.

© 2004 MediaSolutions